UWA
An opened delivery box of new products on a table in a bright Japanese home, next to a smartphone showing an online shop
Your partner for selling online in Japan

Sell your products online in Japan.

UWA imports your products, builds their Japanese online presence and sells them to customers across Japan — as your exclusive distributor.

Become a partner See how it works →
What we do

Everything it takes to sell in Japan, handled by one partner.

You focus on making great products. We take care of the rest — from import to the customer's door.

Import & compliance

We import as your Japan distributor and check labelling and product requirements.

Japanese product pages

Native Japanese copy, photos and listings that Japanese shoppers trust.

Online sales

We open and run your sales on Japanese marketplaces and online stores.

Fulfilment & support

Stock held in Japan, domestic delivery and customer service in Japanese.

Start online in Japan. Grow from there.

NOW

Online sales in Japan

Japanese marketplaces and online stores — our core channel from day one.

NEXT

Crowdfunding launches

New products debut on Makuake to build early fans and real demand data.

THEN

Cross-border EC in Asia

Proven products expand to Taiwan and Singapore through Shopee.

How it works

From first contact to steady sales in four steps

01
Introduce
Send us your catalogue and samples. We assess the fit for Japanese shoppers.
02
Prepare
We handle import requirements and create Japanese product pages.
03
Launch online
Your products go live on Japanese online channels and start selling.
04
Grow together
Under an exclusive agreement, we reorder steadily and add new channels.
Categories

Products we bring to Japan

Well-made products that solve a real everyday problem — the kind Japanese shoppers find online and keep coming back for.

A smiling Shiba Inu sitting in a meadow
FIRST FOCUS

Pet products

Toys, feeding, grooming and travel goods for dogs and cats.

Home & kitchen

Storage, cookware and smart everyday goods for Japanese homes.

Gadgets & small electronics

Mobile accessories, small appliances and clever devices.

Outdoor & sports

Camping gear, fitness tools and active-lifestyle products.

Beauty & wellness goods

Personal-care tools and wellness accessories.

About UWA

A new company, built on 20 years of Japanese retail and logistics.

Our team comes from Japan's distribution and e-commerce logistics industries. We know how products move through Japanese retail — the standards, the carriers and the operations behind every order.

The name UWA comes from Uwa, a small town in Ehime, Japan, where our family has its roots. We work the way that town does: carefully, and for the long term.

20+ years in Japanese distribution
Scaling retail franchise networks and enterprise sales at a major Japanese distributor.
E-commerce operations expertise
Hands-on work in EC operations and logistics DX, Japanese EDI standards and carrier integrations.
At home in Asia
Field experience in Vietnam and Thailand, and direct relationships with makers in South China.
Demand first, then scale
We start small, measure real demand, then commit to volume — protecting your brand and ours.

Meet us this autumn

We are visiting makers in person. Contact us before the shows to book a meeting at your booth.

HONG KONG · OCT 27–29, 2026
MEGA SHOW Part 2
Consumer goods & pet products
GUANGZHOU · OCT 31–NOV 2, 2026
Canton Fair · Phase 3
Plus Shenzhen market visits, Oct 29–30

Let's sell your products in Japan.

Send us your catalogue, price list and MOQ. We reply in English, Chinese or Japanese.

info@uwa-japan.com WeChat: Shibajets
COMPANY
UWA
LOCATION
Tokyo, Japan
REPRESENTATIVE
Ayumi Kojima
OVERSEAS SOURCING & LOGISTICS
Takahiro Kojima
BUSINESS
Import & exclusive distribution, online sales in Japan, cross-border EC
LANGUAGES
English · 中文 · 日本語
UWA © 2026 UWA · uwa-japan.com